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The 1933 group consists of three gentlemen that not only want to get you drunk, but want you to realize that you’re not hallucinating. There really is a fireplace in the bar.

Bobby: Hello, this is Bobby.

Farhaad: Hey man, this is Farhaad. We met the other night at Bigfoot Lodge. I hope you remember me.

Bobby: Yeah, yeah, I remember you. Blurry, but yes. (laughs) I remember saying “Let’s talk” but that was about it.

Farhaad: Alright, so, Bobby..The 1933 Group. What is it exactly?

Bobby: The 1933 Group consists of three guys. Myself, and my two partners. And we’re a bar group. We build, design, and create bars throughout Los Angeles and San Francisco.

Farhaad: What’s the name about?

Bobby: Our name is derived from the fact that 1933 was the year prohibition was repealed.

Farhaad: So a big bulk of our members are in the Los Angeles Area, and I want you to tell them about the different bars you guys own.

Bobby: Oh right, your site’s demographic is probably our demographic too. They’re probably customers already. (Laughs) Um, we have The Bigfoot Lodge in Los Feliz, we have The Little Cave in Highland Park, we have Saints and Sinners in Culver City, and most recently Stinkers in Silverlake.

Farhaad: Oh nice, I’ve been to the Bigfoot Lodge and Little Cave, but I’ve yet to go to the other ones. Um, So what’s the reason behind the bars being themed?

Bobby: Well, I’m the one that designs the bars. All the bars pretty much reflect me and my life in some way. I take all the inspirations from growing up, and who I am. I’m not into designing bars just to make money, or just to make a bunch of people happy. I don’t really care about that. To me, the bars are my art. They’re my instillation. I mean, I grew up in that environment. Until I was 11 years old, I lived in Oklahoma, and my family and I were constantly going to anything themed. Going to theme parks of course, but also taking road trips and going the world’s largest ball of string, the Adobe Indian Village, and the Alamo and stuff.. and a lot of restaurants in Oklahoma in the 70’s were themed, and it was a lot of fun to go when I was a kid.

Then when I moved to Los Angeles when I was 11, I immediately fell in love with it. To me, Los Angeles was a themed city. It was like a giant movie set. It was so fascinating to someone like me who was coming from a little town in the midwest. I just loved how fake everything was!

Farhaad: So obviously bars weren’t your first business venture, right? How did you get into this?

Bobby: No, my first business venture after art school was a coffee house in West L.A. I actually worked there, and ended up buying it. It was just kind of a white box. It was modernistic, a minimalism thing, you know? And so, I turned it into a tiki themed coffee house. Like a Polynesian thing..and it just took off. It was much more popular, and people loved the place. Even at home, everywhere I lived was just decked out. It was themed, and I had tiki bars in my back yard and stuff.

Well, I was bar hopping before I was even 21. I was like 19, 20. This was like 12 years ago. I was hanging out at the Burgundy room, and hanging out in Hollywood. At the time, there was nothing really themed. Maybe some tiki themed restaurant from the 60’s, or the Northwoods Inn, and Disneyland etc. So I felt like I needed to bring this back. I remember going to small clubs and bars where the walls were just black, and new bars were popping up left and right that just looked tired. In the 50’s and 60’s bars were high themed. You had things like the Turf Club that was horse racing themed and so on. My vision was to bring that back, and I think I did in a way. When we opened the Bigfoot Lodge it was very popular from day one. It seemed people were really yearning for that. Now there’s been a rash of themed bars opening up like..Beauty Bar, and Chalet..

Farhaad: So you guys came before Beauty Bar then? God, I hate that fucking place.

Bobby: (Laughs) Yeah, we opened in 99.

Farhaad: Word up man. I bar hop too and shit, and the first thing I noticed about The Bigfoot Lodge how much fun it was. I just go to bars to drink and not much more, but being there was an experience. It’s a place that really grabs hold of you. From the walls, to the sasquach, to the bartenders wearing cub scout uniforms..haha.

Bobby: That’s awesome, and I’m glad you appreciated it. I mean, there’s definitely a lot of people in Los Angeles that absolutely hate themed anything. It’s just really funny to me, that they’re living in this giant post-modern fake city. I mean, Palm trees aren’t native to Southern California. (laughs) It’s all fake, and it’s funny to me when people come into the bars and they hate it, and don’t get it, and say it’s stupid. It’s like go live somewhere else then if you don’t like it! (laughs) You’re obviously bitter, and you don’t want to be entertained. It’s a shame cause I love entertaining people. I come from the Pee-Wee’s Playhouse school of design!

Farhaad: You guys have an event at Saints and Sinners coming up soon, right? I think it’s the 3rd year anniversary or something. What can you tell me about that?

Bobby: Oh…that’s right. It’s our three year anniversary event. Um, I don’t know if I could talk about that. I mean, I left my manager in charge of organizing the whole and I haven’t talked to him about it. (laugh) I rely a lot on my managers cause it’s really hard to manage 6 different bars you know? Um, Saints and Sinners is cool cause it’s the least “theme-y” of the bars. It’s just more realistic. I would describe it as.. You friend’s rich grandmother bought a home in 1971. (laughs) That’s kinda what it is. Lot’s of gold, and white cherub statues. A very late 60’s, early 70’s kinda gaudy decore. I just take everything from the 70’s and put a spin on it. (laughs) No ones does that.

Farhaad: Man, tell me about Stinkers!Someone told me it’s like a truckstop in there..with babes.

Bobby: (laughs) Stinkers is kinda the opposite of Saints and Sinners. Stinkers..I just took everything cheesey about America. Stinkers is an homage of American Cheese. Especially 70’s America cause that was one of the cheesiest eras. You know, the bell bottoms, muscle cars, mustaches. That’s what Stinkers is. It’s the most over the top of the bars. It’s the most loved, and hated at the same time (laughs). I mean, the Silverlake snobs hate it. Half love it, half hate it…haters. You just gotta have a sense of humor to be there.

Farhaad: Alright man, thanks for giving me an interview. I’ll be sure to come by and get drunk at each one of your bars.

Bobby: No problem at all! Good talking to you!

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